ASEAN Pricing Standardization

ASEAN Pricing Standardization aims at promoting parity in prices of IT software and hardware sold to companies in different member nations of ASEAN. Through negotiating with strategic vendors such as software developers Microsoft and SAP SE, we lower the digital cost of doing business for start-ups in countries where software is traditionally higher-priced, stimulating entrepreneurship with a focus on IT utilisation.

The ASEAN Pricing Standardization initiative is aligned to the aims of the AEC Blueprint 2025, of creating ‘A Highly Integrated and Cohesive Economy’ and ‘A Global ASEAN’. By promoting ASEAN parity beginning with price of goods and services, we strengthen the concept of a harmonised ASEAN identity on the international scene.